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The one thing solopreneurs forget to do when selling
Entrepreneurial traits (Photo credit: Wikipedia) So you have decided to open a small business. It’s just you and the shingle you hung outside the door. You are the boss, the big cheese, the...
View ArticleSell like a six year old
You have seen it before… the little kid with his mom at the grocery store asking her to buy him a candy bar while they wait to be checked out, right? We have all seen it, but have you ever really...
View ArticleVideo Testimonials that Suck!
When I first got started designing a website (it was just for me to get more repeat and referral leads when I was in security alarm sales), I found a book titled “Web Pages that Suck!”. The title took...
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Color-schemes in Marketing
Editors note: This is an excellent article we found on medum.com by the author Gregory Gotti. It is a great read on the way colors affect each of us differently and how there is no standard agreed...
View ArticleGooglebot and Pinocchio: an SEO parallel
Both Googlebot and Pinocchio want to be real people. (Photo credit: Wikipedia) We all know the story… something man made wants to be alive. Johnny 5 is alive! Pinocchio wants to be a real boy. Buzz...
View ArticleEnd of Year Checklist: Part 2 – Your Marketing
Make sure your website and marketing is ready for 2015 Yes check (Photo credit: Wikipedia) I recently did a presentation at one of the networking groups I am a member of. Instead of talking about...
View ArticleEnd of Year Checklist: Part 3 – Your Other Stuff
Make sure your website and marketing is ready for 2015 an old post card (Photo credit: Wikipedia) I recently did a presentation at one of the networking groups I am a member of. Instead of talking...
View ArticleEnd of Year Checklist: Part 1 – Your Website
Use Recommendations (Photo credit: Wikipedia) Make sure your website and marketing is ready for 2015 I recently did a presentation at one of the networking groups I am a member of. Instead of talking...
View ArticleWhat I learned about Sales by watching the Dallas Cowboys
Dallas Cowboys 2009 (Photo credit: Wikipedia) This season has been a wonderful surprise for all Cowboys fans. We have trudged through years of rooting for a team that is the very definition of...
View ArticleFrom Hero to Zero, Dallas Cowboys and the Sales Cycle
Orlando Scandrick at the Dallas Cowboys training camp in 2010. (Photo credit: Wikipedia) Sales, like football, is a psychological exercise. The term “Hero to Zero” is used in many sales rooms at the...
View ArticleThe Problem With (and Solution To) Blogging for Entrepreneurs
Everybody knows content is king. It’s one of those phrases you hear when folks are advising a small business owner to blog more in order to get more traffic to their website. Problem is most small...
View ArticleThe 5 Biggest Questions You Didn’t Ask Your Web Designer
Multiple racks of servers (Photo credit: Wikipedia) The internet really is the weird world of the geek. From DNS to WYSIWYG there is a unique language that only geeks seem to understand....
View ArticleIntroducing Industry Specific Solutions
For quite some time we have been developing websites for many different companies in all kinds of industries. While doing so we have found that some industries need specific functionality in order to...
View ArticleIt’s Blogging, not Rocket Science
Many small business owners have severe writers block. As i discuss in another post recently titled “The problem with (and solution to) Blogging for Entrepreneurs“, an effective way of getting a blog...
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